10-Step Guide to Scaling an Air Conditioning Business

10-Step Guide to Scaling an Air Conditioning Business

PHASE 1: LAUNCH LOCALLY & BUILD YOUR BASE

Step 1: Start with Local Awareness Ads (Facebook & Flyers)

  • Create simple Facebook Ads targeting people within a 10–15 mile radius of your service area.
  • Offer something specific: “AC Tune-Up for £49” or “Free Callout This Week”.
  • Run before/after images, short videos, or quick testimonials.
  • Combine digital with local physical presence: branded van, leaflet drops, and Google Business reviews.
  • Goal: Book your first 10–20 jobs and get at least 10 Google Reviews.

Step 2: Set Up Google Business Profile (GBP) Properly

  • This is critical. Claim and optimise your Google Business Profile.
  • Add services like: “Air Conditioning Installation”, “AC Repairs”, “HVAC Maintenance”.
  • Post weekly updates or offers, just like you would on social media.
  • Encourage every happy customer to leave a review with photos.
  • Goal: Appear in the local map pack when someone searches “air conditioning near me”.

Step 3: Build a Simple Website That Converts

PHASE 2: LEAD GENERATION & PAID GROWTH

Step 4: Launch Google Ads Campaigns (Location-Focused)

  • Set up a Search Campaign targeting keywords like:
    • "air conditioning installation [your town]"
    • "emergency AC repair near me"
  • Use separate ad groups per service, with tailored ads and extensions.
  • Send traffic to high-converting landing pages, not your homepage.
  • Use conversion tracking to monitor leads and calls.
  • Budget: Start with £20–£40/day. Optimise after first 2 weeks.

Step 5: Use Call Tracking + CRM Tools

  • Set up call tracking numbers (e.g. via Twilio or CallRail) to measure ad performance.
  • Use a simple CRM like GoHighLevel, Jobber, or ServiceM8 to log leads, automate follow-ups, and manage jobs.
  • This will help you reduce missed calls and book more work, even if you're on-site.

Step 6: Set Up Retargeting on Facebook and Google

  • Install the Meta Pixel and Google Ads Remarketing Tag.
  • Run retargeting ads like:
    • “Still thinking about getting AC installed? Free estimates available.”
    • “5-Star AC service in [Your Town] – Book Now.”
  • These ads follow visitors around, reminding them to come back and book.
  • Even a £2–£5/day retargeting budget works wonders.

PHASE 3: SCALE WITH SEO & SYSTEMS

Step 7: Start Investing in Local SEO Content

  • Write service area pages: “AC Installation in [Town]”, “Emergency Repairs in [Suburb]”.
  • Target long-tail keywords like:
    • “how much does AC installation cost in the UK”
    • “best air conditioning unit for small flats”
  • Add blog content monthly to capture informational searches.
  • Internally link content and track traffic through Search Console.
  • Goal: Get consistent organic leads without paying per click.

Step 8: Collect Case Studies & Video Testimonials

  • After each major install or repair, get permission to document the job.
  • Take before/after pics, short customer quotes, and ideally a quick phone video testimonial.
  • Use these on:
    • Your website
    • Ads
    • Google Business posts
    • Instagram/FB
  • Real proof = trust, and trust = more leads.

Step 9: Expand Into Nearby Towns/Cities

  • Launch location landing pages for neighbouring areas you want to target.
  • Duplicate winning Google Ads campaigns and swap out geo-keywords and ad copy.
  • Use previous reviews and installs to build local credibility quickly.
  • Tip: Rank for “Air Conditioning [New Town]” using GBP + SEO before your competitors do.

Step 10: Systemise, Hire, and Automate

  • Build checklists for installs, quoting, and follow-ups.
  • Hire your first engineer or admin once you're booking jobs consistently.
  • Set up automations:
    • Email/SMS reminders for quotes
    • Review request emails post-job
    • Lead nurture flows
  • Step back from tools-on work to focus on growing the business.

Rinse, Optimise, Repeat

Keep tweaking:

Every little tweak compounds. The end goal? A brand that owns air conditioning in your region and generates leads like clockwork.

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