HVAC SEO Guide: 10 Real Ways to Grow

If you run an HVAC business and you’ve ever Googled “air conditioning repair near me” or “cold room installation in London” only to see your competitors ranking higher, you’re not alone. The good news? You can improve your visibility and get more leads through your website. You just need a solid, honest approach to SEO.

No gimmicks. No technical jargon overload. Just practical steps you can actually use to get results.

Let’s break down 10 actionable things you can do right now to improve your HVAC website’s SEO and start showing up for the searches that matter.

Fix Your Website Speed First

People hate slow websites. Google hates them too. A site that takes more than three seconds to load will lose a big chunk of visitors. HVAC customers aren’t going to wait around they’ll just click the next result.

Run your site through Google’s PageSpeed Insights. It will tell you exactly what’s slowing your site down. You’ll see things like:

• Images that are too large
• Scripts that block loading
• Unused CSS or JavaScript

If this sounds too technical, pass the report to your developer or web guy. Ask them to focus on improving mobile performance, it matters even more than desktop.

Make Sure Your Website Works on Mobile

Over 60 percent of local service searches come from mobile devices. If your HVAC site is hard to read on a phone, that’s a problem. Google also uses mobile-first indexing, meaning it looks at the mobile version of your site to determine rankings.

Here’s what to check:

• Text is readable without zooming
• Buttons are easy to click
• Phone number is tappable
• Contact forms work on smaller screens

You can test mobile usability using Google’s Mobile-Friendly Test.

Optimise for Local SEO (Your City Matters)

If you want to be found in your service area, local SEO is your bread and butter. Start with your Google Business Profile. Make sure:

• Your name, address, and phone number are 100% correct
• You choose the right primary category (like “HVAC Contractor”)
• You add photos of your team, vans, recent work, etc.
• You ask for and respond to reviews regularly

On your website, create location pages for each town or city you serve. Each page should be unique, don’t copy and paste the same content and just swap the city name.

Use Real-World Keywords (The Ones People Actually Search)

Most HVAC companies stuff their site with words like “HVAC solutions” or “air control services.” That’s not how people search.

Use tools like Ubersuggest or Keywords Everywhere to see what your actual customers are typing. Think:

• “emergency aircon repair London”
• “cold room not cooling”
• “install AC in flat UK”

Once you know the terms, naturally include them in your headings, paragraphs, image alt tags, and meta descriptions, but never force it.

Create Helpful, Non-Salesy Blog Content

Google ranks content that helps users solve problems. Don’t just write “why we’re the best HVAC company” posts. Instead, write blog articles that answer real questions like:

• How much does a ducted AC system cost in the UK?
• What size cold room do I need for a small restaurant?
• How to troubleshoot a beeping LAE controller

These build trust, show your expertise, and increase your chances of ranking for long-tail search terms. Plus, they can attract links from other sites if they’re genuinely useful.

Spy on Your Competitors’ Backlinks

Backlinks (links from other websites to yours) are still one of the biggest SEO ranking factors. But not all links are created equal. A link from a local newspaper or a trade association is more valuable than a random blog comment.

Want to see where your competitors are getting their backlinks?

Use a tool like SearchAtlas Free Backlink Checker. Drop in their URL and see what sites are linking to them. Then reach out to those sites or directories and try to get featured yourself.

Some ideas:

• Join industry associations and get listed
• Offer to write a guest article for local news or niche blogs
• List your business in top directories like Checkatrade, Yell, and TrustATrader

Add Schema Markup for HVAC Services

Schema markup is a bit of code that helps search engines understand your content better. For HVAC businesses, you can add schema to show:

• Your business type (HVACContractor)
• Operating hours
• Services offered

• Reviews and ratings

This can help you show up in rich snippets, those eye-catching search results with star ratings or “book now” buttons.

Use Google’s Structured Data Markup Helper to get started. No need to code it yourself, it’ll guide you step-by-step.

Keep Your Site Content Fresh

If your last blog post is from 2021 and your homepage still talks about “preparing for the 2022 summer,” Google’s going to assume your site isn’t active.

Try updating your service pages every few months with new photos or testimonials. Add seasonal blog posts about things like “Preparing Your AC for a Heatwave” or “Why Refrigeration Units Fail in Winter.”

This keeps your site relevant and tells Google that it’s regularly maintained, which improves your trustworthiness in search results.

Track What’s Working with Google Search Console

Guessing what works is a waste of time. Set up Google Search Console for your site, it’s free and packed with insight.

You’ll be able to see:

• What keywords are bringing you traffic
• Which pages are getting the most clicks
• If Google has trouble crawling your site
• How you appear in mobile vs desktop search

Check it weekly. Look for opportunities to improve titles and descriptions where impressions are high but clicks are low.

Build Internal Links Like a Pro

Internal linking helps spread SEO value across your site and keeps visitors engaged. Don’t just link “Click here” or “Read more.” Be descriptive.

Example:

Instead of “Click here for cold room info,” say:

“Check out our complete guide on cold room installation for restaurants.”

Link from blog posts to service pages and vice versa. This helps Google understand the structure of your site and gives every page a fighting chance to rank.

Want to Grow Your Visibility?

If you’re serious about:

• Getting more leads from Google
• Standing out in your area
• And building a business that customers can find and trust...

We’d love to help.

👉 Let’s talk. Book a free strategy call or send us a message and we’ll walk you through how SEO Engico can help you grow.