SEO Engico
The No-Fluff, Make-It-Work Google Ads Playbook
The No-Fluff, Make-It-Work Google Ads Playbook
Couldn't load pickup availability
Share
Description:
Struggling to make Google Ads work for your business?
You’re not alone and this playbook was built to fix that.
This is a straight-talking, step-by-step guide for building Google Ads campaigns that actually convert without wasting your budget or second-guessing every setting.
Over the past 7 years, we’ve used this exact strategy to generate over £100 million in revenue for service-based and ECommerce businesses by focusing on relevance, smart structure, and high-converting landing page.
What You’ll Learn:
- How to structure PPC campaigns for maximum return
- The difference between good ads and ads that actually sell
- Landing page tips that improve conversion rates overnight
- Proven ad copy frameworks that stop the scroll
- Keyword research strategies used by top-performing agencies
- Budget allocation tips for big impact on a small spend
- How to scale without blowing up your cost-per-click
- Tracking and reporting – made simple
What’s Included:
✔️ 50+ Page Expert Guide (PDF)
✔️ Campaign Planning Template (editable)
✔️ Ad Copy Swipe File
✔️ Negative Keyword Checklist
✔️ Sample Reporting Template (Google Sheets)
Who It’s For:
- Small business owners managing their own ads
- Freelancers who want to offer PPC services
- In-house marketers looking to improve performance
- Agencies building systems that scale
Bonus:
First 20 buyers get a free 15-minute PPC audit call with our team.

Let customers speak for us
from 35 reviewsThey made everything simple and explained what they were doing. Very happy.
They built us a clean, fast site and it’s already bringing in work.
We now show on page 1 for our main service in London. Couldn’t be happier.
They helped our small shop get found on Google. Highly recommend.
Since working with them, our phone hasn't stopped ringing.
No upselling or fluff. Just real help and clear plans.
You can tell they know what they are doing. Great advice and results.
Hiring them gave us the boost we needed. Worth every penny.
They helped us plan a full campaign that worked better than anything before.
Clear, practical tips that got me results straight away.

Written like a human, not a tech manual. Super easy to follow.

I struggled with Google Ads for months. This guide changed that.

Finally a plan that makes sense and actually works.

Feels like having a pro in your pocket walking you through it.

The landing page section alone is worth the price.
